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  1. BORIDE Goes Global With Its Blue Star Diamond Product Line

  2. 9/5/2018
  3. BORIDE Goes Global With Its Blue Star Diamond Product Line
  4. A “true north” goal set last year will capitalize on a growing international polished concrete market.
    An expanding polished concrete market – along with a “true north” goal set in 2017 – has BORIDE Engineered Abrasives vetting distributors for its Blue Star DiamondTM product line in Canada, Europe and the Middle East.
    “The polished concrete market is growing internationally due to its popularity in the U.S., so this is a good time to extend our reach,” said Carla Nickodemus, business development and product manager for the Traverse City, Mich.-based abrasives manufacturer.
    A “large” sales target helped move the initiative forward, she said.
    “Last year our division was challenged to meet a large sales goal by 2022,” she said. “Expanding into international sales is part of that growth plan.”
    Nickodemus is leading the international sales push from the U.S. by developing relationships with select distributors.
    In addition, BORIDE is partnering with the Michigan Economic Development Corporation (MEDC) to help fund parts of the marketing and vetting process through its International Trade Program grants.
    “The MEDC has funded trade show costs, air travel and marketing help,” said Nickodemus. “These state grants are earmarked for helping small businesses in Michigan export and grow internationally.”
    BORIDE is no stranger to international sales: It has other product lines, such as mold stones and dressing sticks, that are exported into more than 40 countries.
    Its latest foray focuses on the Floor Finishing Value Stream (FFVS), which manufactures floor finishing products under the Blue Star DiamondTM brand.
    The specific focus on Canada, Europe and the Middle East was a natural extension of both current relationships and growing markets, Nickodemus said.
    “We already had some distributor relationships in Canada; concrete polishing and stone/terrazzo restoration is popular in Europe; and there is lots of growth and construction happening in the Middle East,” she said.
    BORIDE’S internal forecasts for its FFVS product line suggest that international sales would expand by 50 percent with these partnerships, she said.
    “In 2016, international sales made up only 1.3 percent of our total sales; YTD we are hovering at five percent,” she said. “Our goal with consideration of the current opportunities in the pipeline is to increase that to 7.5 percent.”
    Regarding that target, Nickodemus says she is “confident.”
    “We have established a good reputation in the U.S. market, so we are confident we can build on that in other markets,” she said.

    For more, visit or call Carla Nickodemus, (231) 929-2121, ext.1133 or email

    About BORIDE Engineered Abrasives and Blue Star Diamond™:
    Blue Star Diamond™ is a product line sold by BORIDE Engineered Abrasives, a leading manufacturer of bonded abrasives products, including mold and die maker polishing stones and dressing sticks. Clients choose Blue Star Diamond™ products for high tolerance grinding and finishing of hard industrial materials. Located in Traverse City, Michigan, BORIDE Engineered Abrasives has developed and manufactured abrasive products for industrial and consumer applications for nearly 40 years.
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  1. BORIDE Engineered Abrasives & Falcon Tool Company Awarded ISO 9001:2015 Quality Certification

  2. 9/5/2018
  3. BORIDE Engineered Abrasives & Falcon Tool Company Awarded ISO 9001:2015 Quality Certification
  4. (Traverse City, MI, 8/27/2018) – BORIDE Engineered Abrasives & Falcon Tool Company have recently been certified under the ISO 9001:2015 standard. The Traverse City, Michigan based company had previously earned certification under ISO 9001:2008 and has been audited and registered by NSF-ISR since 2009.
    ISO 9001 is the international standard that specifies requirements for a quality management system (QMS). Organizations apply the standard to demonstrate their ability to consistently provide products and services that meet customer and regulatory requirements.
    “We are excited to earn this newest certification to ISO 9001:2015 and understand that it speaks volumes regarding the culture we strive for at BORIDE Engineered Abrasives and Falcon Tool Company,” states Mark Klug, Director of Quality. “We strive daily to exceed our customers’ expectations in all areas and this certification speaks to that ongoing commitment.”
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  1. Blue Star Diamond Now a Member of NTMA!

  2. 6/7/2018
  3. Blue Star Diamond Now a Member of NTMA!
  4. BORIDE Engineered Abrasives is proud to be a new member of the National Terrazzo and Mosaic Association.  Contact Mark Listermann, Carla Nickodemus or Radu Danca to discuss the best polishing process for your terrazzo project.

    Read More

New Products

  1. BSD Pads

  2. 10/2/2019
  3. BSD Pads for Power Trowel and traditional grinders
  4. BORIDE Engineered Abrasives has introduced our new BSD Pad that has the same ceramic bond technology that we are known for. Read More
  1. BSD Dry Resin line

  2. 10/2/2019
  3. Resin Bonded tools
  4. BORIDE Engineered Abrasives has introduced a new Resin bonded tool that has been specifically engineered to follow our ceramic bond line. Click here to find out more! Read More


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